Amita Madhvani studied Social Communications Media at Sophia College Mumbai.

Amita began as a film executive at Leo Burnett and Ogilvy. Post her agency stint she joined Equinox where she has handled production, research and scriptwriting.  Moving on she also went on to manage theatre programming and sponsorship at the National Centre for the Performing Arts, Mumbai and was also the lead in marketing for Equinox’s first feature film Let's Talk.

Currently she is heading new business opportunities at Equinox , besides running her own event company Dance Bazaar and her own wellness fitness dance studio in South Mumbai called Studio Balance -

Having successfully managed and kick starting various business ventures, Amita’s latest venture is Equinox Features which she heads. Neerja is the debut film of Equinox Features and Amita is one of the Associate Producers on Neerja.

Neerja released on 19th Feb and has been a huge success both with critics and the box office. It is the highest grossing female lead film in the history of Indian cinema so far.