After 15 years at Singapore Airlines Zahra Latif needed a new challenge. Given her aesthetic flair the shift to Equinox was a natural one since the company had just started an in-house Design Department. This was way back in 1993 and, in those formative years, Zahra spearheaded the company’s initiatives into innovative film design.

Over the years Zahra worked on over 100 commercials and brought flair and substance to our showreels. Within the company we all knew how much she contributed; so, it was gratifying that the industry took notice… and as quickly as it did. In 1994, barely a year into her new profession, Zahra received the “Best Production Design” award from IAAFA.

But, in 2008, the company’s ambitious expansion plans posed a new challenge. We needed someone mature and imaginative to head our Administrative Department. This was a crucial function in a rapidly growing business environment and one, we knew, that would make the critical difference between calm and chaos. Production design could, and was, being rapidly outsourced; management integrity and imagination of this nature could never be.

So, it was greatly to Equinox’s relief (and benefit) that Zahra agreed to take on yet another challenge. Our way forward seems less rocky now and the sun shines more brightly in our offices.