With over 15 years of experience in the profession Ram Madhvani has worked with every important advertising agency in the country to become one of India’s most respected filmmakers.

In recognition of his prodigious talent and for his contributions to advertising Ram has been honoured with the coveted Teachers Achievement Award (2004-2005).

In 2006 he made the Indian advertising fraternity proud by winning a bronze and a silver lion at Cannes for the Happydent White commercial.  At about the same time, Great Guns - a leading production house in the UK – signed Ram on as part of its panel of directors from around the world.

First the UK; then, the world.

Soon enough Les Producers asked to represent Ram in France. The result? An Indian director and a Danish cameraman joined forces with a French-Argentinian-Indian production team to make a film for the French lottery shot in Argentina! Vive l’auteur!

Ram has also made his mark as a director in worlds other than advertising.

His debut feature film Let’s Talk premiered at the Locarno Film Festival. It then went on to win the Screen “Best Actor” award and “Best Debut Director” at the Srinivas Gollapudi National Awards.

Ram’s documentary, Everlasting Light, showcased India’s superstar, Amitabh Bachchan, at the Lincoln Center in New York. Richard Peña, Director of the Lincoln Center, wrote: “It is rare that a film on an artist is itself a work of art.”

In 2007, Aamir Khan asked Ram to direct the inventive  “Bheja kum”  song for his path-breaking film Taare Zameen Par.

Ram believes that these documentary and feature film experiences can only enrich his advertising work which he continues avidly to pursue.

This is no empty claim as seen most recently with Ram’s latest blockbuster for Hippo Baked munchies which has attracted universal praise and, dare we say, some measure of awe for the meticulousness of its detailing and the sheer scale of the production.

Ram would like his epitaph to read: “He died of an overdose. An overdose of cinema.”