For over 25 years Equinox has hand-crafted some of India’s most path-breaking and memorable commercials, ranging from the evergreen Hamara Bajaj and the socially-motivated Lead India films to the internationally celebrated Happydent White commercial that became the toast of the fraternity.

Along the way there has come together a diversity of directorial talent - Sumantra Ghosal and Ram Madhvani - who, between them, have the maturity and range of experience to shine in every cinematic genre.

But Equinox is not content to rest on its laurels. And so, we now add two new talents to our roster: Deb Medhekar and Vikash Nowlakha.

These are people of vision and craft. And, very valuably, of proven mettle.

For Equinox Deb is home-nurtured talent - something the Company has been singularly successful in pulling off over the years. Fresh out of FTII, it was a logical progression from assisting Ram to directing his own commercials. His background in animation and VFX gives his work a contemporary, graphic edge that allows his exploration of the real world a twist of quirk.

Vikash is, without exaggeration, an extraordinary cinematographer with an eye for both detail and design. He has an overwhelming need to express himself through the language of the visual - through composition and lighting and movement. And Equinox feels there is a need in advertising today for his visionary voice to be heard.

Two directors from two very different backgrounds. But, with one common need - to realise their dreams unshackled from the chains of production.
Equinox is proud to be part of their creative journeys.

Helming this abundance of energy is Manoj Shroff. Having worked his way up the ranks from assistant to director and, now, producer at Equinox, Manoj brings discipline to our creativity. His organizational skill keeps Equinox supple and its directors free to do their job.

It is a strength that has not gone unnoticed. Over the years Equinox has worked with every major client and every major advertising agency in the country. Emotional, slapstick, earthy, stylish, classical, contemporary - we have done it all. (Some of it even began with us.)

Along the way there have been awards aplenty. Besides being feted at London, Clio and Cannes, Equinox is the only producer in the country to win "IAAFA Best Production House" three years in a row.

An interesting aside that marks our longevity: Sumantra and Ram have both won Cannes lions but 14 years apart! (Sumantra won in 1986 and Ram in 2000.) And, just to show our continuing fondness for the French, in 2007 Ram won at Cannes again.

We started making films before the advent of television in India; today Equinox is still at the cutting-edge of advertising film. And so, clients and agencies return to us year after year. In the fickle world of advertising, where today’s flavour is tomorrow’s has-been, that is the best compliment there is.